South Korea and Thailand are turning fashion into a diplomatic language– one spoken through K-pop runways, artisanal textiles, and global storytelling. South Korea’s state-driven, celebrity-powered machine broadcasts an image of sleek modernity, while Thailand’s heritage-rooted entrepreneurship transforms tradition into contemporary allure. Together, they reveal how fashion can rewrite stereotypes, cultivate national pride, and pull global audiences closer, one strategically crafted garment at a time.

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